What is ACI?

Asseco Customer Intelligence (ACI) is an analytical system which, on the basis of data and observation of customers’ online activities (social media, websites, mobile applications), determines the customer profile and recommends the best offer.

It uses algorithms, self-learning mechanisms (Machine Learning) and artificial intelligence (AI).

ACI applies to every sector. Thanks to its open architecture, it can be quickly integrated with IT systems in banks, insurance companies, financial institutions or any other sectors.

How does ACI help increase sales?

Precise analysis of prospect clients’ behavior increasing possibility of gaining new clients
Personalized offer according to client needs Increasing probability to make quick purchasing decisions
Sales opportunity presented in real time maximizing likelihood of purchase
Offer that meets client needs at any given time building positive customer experience with your brand
Profiled client information suggests most effective offer to advisors

ACI is essential at every
stage of sales!

Increases chances of new sales
Increases cross-sell/up-sell of products
Increases effectiveness of campaign
Increases effectiveness of advisors
Defines next best offer for customer
Reduces level of customer departures

ACI uses
the latest technology!

Artificial Intelligence

Fast and effective marketing activities based on AI recommendations

Big Data Analytics

Presentation of offer based on customer's behavior in real time

Customer Data Platform

Building customer target groups for marketing campaigns

Marketing Automation

Automated evaluation of effectiveness of marketing activities

Machine Learning

Positive customer experience thanks to offer tailored to their current needs

Predictive Analytics

Support of customer retention processes through predictive analyses

See what challenges you will overcome with the ACI platform!

High cost of acquiring new customers
High cost of selling banking products mismatch of offer, low effectiveness of campaigns
Scattered customer and transaction data
Incorrect segmentation and lack of personalized communication with customers
Analysis of historical data, identification of customers who'd like to change their bank, possibility to send retention offer
Dedicated sector offer based on historical data, prediction of expenses, reduction of expenses for campaigns
Structured customer data in back office channels
Advanced segmentation of customers based on their behavior in different channels

Analysis of historical data, identification of customers who'd like to change their bank, possibility to send retention offer

Dedicated sector offer based on historical data, prediction of expenses, reduction of expenses for campaigns

Structured customer data in back office channels

Advanced segmentation of customers based on their behavior in different channels

See 3 simple stages of ACI’s operation!

  • Profiling customer data from all sources
    (internal, external)
  • Analyzing customer behavior in network,
    using self-learning mechanisms
  • Offering clients best suited
    offer in real time

ACI in practice

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ACI implementation in even 3 months!

Exploration

  • Data quality analysis
  • Model building
  • Model testing

Identification of needs

  • Priorities
  • Possibilities
  • Choice

Implementation

  • Installation
  • Front-end integration
  • Back-end integration
  • Parameterization

Do you want more details?

Asseco Poland is a recognized provider of Business Intelligence solutions on the Polish market with over 20 years of experience in their development and implementation.

Download ACI materials PDF File, 4.59 MB

Choose a proven supplier!

  • Over 50% of banks in Poland and South Eastern Europe use our BI solutions
  • We offer both ready-made products and those designed from scratch based on the requirements of specific clients
  • we have 30 years of experience in creating technologically advanced software for companies from key sectors of the economy
ACI in the media

Worth reading

Asseco the winner of “The Innovators 2021”

Asseco won the Global Finance’s “The Innovators 2021” competition for another year in a row. Asseco was recognized for the development of Asseco Customer Intelligence (ACI) analytical system and machine learning models used in it.

Read more
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